Columbus web designer,
email marketing,

advertising.

Sevell + Sevell is a Columbus web design and marketing company specializing in web design with easy-to-use content management systems, advertising, email marketing, direct mail, corporate identity programs and consumer promotions.

Our goal is to have your marketing precede your sales efforts, so by the time someone calls you — or you call them — that prospect already knows why they need your product or services.

So when you need a Columbus web designer and want to make sure your marketing is better than your competitors', contact us!

Update on Google's "keywords not provided"

April 22, 2014

A long, long time ago, in a galaxy not that far away, (in the world of SEO, 2012 is distant past), Google Analytics stopped providing the list of keyword phrases people used to find your website.

That made Google Analytics a little less helpful, and SEO folks a lot more pissed off at Google.

But even without keywords in the data, Google Analytics is still an important piece for getting your website to show up in search. Because without Google Analyitcs on your site, Google can't see what people are doing on your site. And if they can't see how folks move around your site, they don't know how worthy your site is for ranking.

What is Google looking for when we say they want to see what people do on your site? Here's an infographic we put together on what Google looks for on your website

You can imagine how critical it was to know the exact keyword phrases people put into in Google to find your website. Well, in a post-keywords-not-provided world, we have to make due.

If you're wondering why Google, bing and Yahoo stopped providing those all-important keywords, they say it's because of the NSA's tracking and hacking scandal. Unless you've been living under a rock, you're probably aware that NSA has been hacking Google, Yahoo and bing's databases for search queries. When that news broke (thanks to Edward Snowden) all the major search engines started protect their users from the big, mean NSA spies.

If you want to know how that affects all marketers who count on their website to find new customers, and where we go from here, read the rest of the article about keywords not provided here.

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When plastic surgeons Google themselves...

April 17, 2014

Say you're a Dallas plastic surgeon and you Google the phrase "breast augmentation surgeon Dallas" (a seemingly reasonable search term) and you get results that show you on page one! Woohoo!

You think you're awesome and are just waiting for customers to visit your website and contact you.

But what you would not know, is that search term ("breast augmentation surgeon Dallas") isn't a phrase anyone searches, according to Google's Keyword Tool. So showing up for that phrase won't do you much good.

However, take out the word "surgeon," and all of a sudden you have a phrase that Google tells us 720 people search for every month. So with only a difference of one word, there's huge difference in the amount of traffic that could be searching for what you do.

So don't leave your keyword search to someone who either guesses at the keywords your prospects use to find you, or doesn't know what they're doing. This is far too important to leave to chance.

To read the rest of the article click here.

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