We love well-done guerrilla marketing efforts, and this on-site marketing for Royal Roads University is so simple and cute, we had to share it.
When it comes to guerrilla marketing, there's all kinds of levels of complexity that you see, but when you find one that is simple enough that almost any medium-sized company can do it, it makes it that much more worthwhile.
Of course, it helps when the person involved in the marketing effort is young, good looking person (male or female... we're not biased), it makes it all that more engaging.
And just for fun, here are three of our other favorite guerrilla marketing schemes:
Moslon's Beer Fridge,
Carlson's Beer Movie Theater,
Febelfin Bank in Belgium
We're a Columbus web design and marketing firm so we don't do guerrilla marketing, we just love to see it.
And we love to blog about this stuff, too. Why do we blog so often you might ask? (No? You didn't ask? Well, you should!) It's because the more you blog and put content worth sharing into your audience's stratosphere that they can Like, link to, or share, the more interaction you have with them. And the more interaction you have with them, the more Google and other search engines want to rank you high in their results.
That's what search engines are all about. They have algorithms that search for key indicators that show your site is worthwhile. There's a lot of them, but having people interact with your website and share things you post, is one of the big ones.
So if you think your website is your main marketing tool (other than your sales folks or yourself), then you should put the effort into it that it requires to be show up above your competitor's website in search engines.
It requires constant attention, but it does pay off.