A long, long time ago, in a galaxy not that far away, (in the world of SEO, 2012 is distant past), Google Analytics stopped providing the list of
keyword phrases people used to find your website.
That made Google
Analytics a little less helpful, and SEO folks a lot more pissed off at Google.
But even without keywords in the data, Google
Analytics is still an important piece for getting your
website to show up in search. Because without Google Analyitcs on your site, Google can't see what people are doing on your site. And if they can't see how folks move around your site, they don't know how worthy your site is for ranking.
What is Google looking for when we say they want to see what people do on your site? Here's an infographic we put together on what Google looks for on your website.
You can imagine how critical it was to
know the exact keyword phrases people put into in Google to find your website. Well, in a post-keywords-not-provided world, we have to make due.
If you're wondering why Google, bing and Yahoo stopped providing those all-important keywords, they say it's because of the NSA's tracking and hacking scandal. Unless you've been living under a rock, you're probably aware that NSA has been hacking Google, Yahoo and bing's databases for search queries.
When that news broke (thanks to Edward Snowden) all the major search engines started protect their users from the big, mean NSA spies.
If you want to know how that affects all marketers who count on their website to find new customers, and where we go from here, read the rest of the article about keywords not provided here.