Columbus web designer,
email marketing,

advertising.

Sevell + Sevell is a Columbus web design and marketing company specializing in web design with easy-to-use content management systems, advertising, email marketing, direct mail, corporate identity programs and consumer promotions.

Our goal is to have your marketing precede your sales efforts, so by the time someone calls you — or you call them — that prospect already knows why they need your product or services.

So when you need a Columbus web designer and want to make sure your marketing is better than your competitors', contact us!

When plastic surgeons Google themselves...

April 17, 2014

Say you're a Dallas plastic surgeon and you Google the phrase "breast augmentation surgeon Dallas" (a seemingly reasonable search term) and you get results that show you on page one! Woohoo!

You think you're awesome and are just waiting for customers to visit your website and contact you.

But what you would not know, is that search term ("breast augmentation surgeon Dallas") isn't a phrase anyone searches, according to Google's Keyword Tool. So showing up for that phrase won't do you much good.

However, take out the word "surgeon," and all of a sudden you have a phrase that Google tells us 720 people search for every month. So with only a difference of one word, there's huge difference in the amount of traffic that could be searching for what you do.

So don't leave your keyword search to someone who either guesses at the keywords your prospects use to find you, or doesn't know what they're doing. This is far too important to leave to chance.

To read the rest of the article click here.

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One theory why Google algorithms are secret

April 14, 2014

We believe Google's technological feats are phenomenal, are they're so far beyond our comprehension, they never cease to amaze us.

And as amazing as Google's algorithms are, we can't help but come up with a theory as to why they keep them secret and never let anyone know what they are. The convention wisdom is their algorithms are proprietary, and of course, no one, in any industry, ever lets those secrets out.

But not long ago, it occurred to us there might be another reason why Google keeps all those algorithms so secret. Consider the fact that, maybe... just maybe... they don't want the world to know they've been off more than once when it comes to understanding human intentions.

To read our theory in it's entirety, click here.

Our theory is based on the fact that conventional wisdom can be wrong, as it has in the past.

And we're thinking that Google has used some conventional wisdom to base their algorithms on. Of course, it's absolutely nothing to be ashamed of, but what if they were wrong about what they based their algorithms on? Would You want to let on, then have to tell the world you might have misjudged human nature? I can understand why no one can predict human nature, but you still wouldn't want to admit you misread it, right?

So check out one Columbus web design firm's opinion on the subject. We're not saying our theory is the real reason Google is so secretive, it's just one potential scenario. But naturally, we could be wrong!

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