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Everyone has something to say, but how many have something to share?

We think there's a big difference between the two. And what we have to share is the expertise we've acquired over the years in web design, search engine optimization, graphic design and email marketing.

As with most things, there's no real substitute for experience. And it's that experience we're willing to share. We hope you find our blog entries beneficial for your marketing efforts. If so, let us know and maybe sign up for our marketing-focused e-newsletter.



 

Helping you get found on Google

April 22, 2013

 

We'd love the chance to make you, or someone at your company, enough of an SEO (search engine optimization) expert to enable your company's website to show up high in a Google or bing! search.

Assuming someone doesn't know the name of your company, would your website show up on page 1 of Google search? It's a safe bet that more folks don't know your (or our) company's names, than do, so being able to show up on a search for your services is what SEO is all about.

Google's Keyword Tool tells us exactly what phrases people use to find your products or services. For example, Google tells us the phrases Columbus web designer and Columbus web design have, respectively 1,900 and 2,900 searches for them each month.

And while most prospects don't know our name, if we show up high on Google they'll find our website.  Just like you're doing now.

So be sure you find a Columbus web design firm that can prove they can get themselves and their clients found on Google. If a Columbus web designer can't do that for themselves -- and their clients --  you can bet they won't be able get your company's website to show up high either.

And, as "they" say, if you're not on page 1, might as well be on page 100.

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Guerilla marketing effort: good idea or bad?

April 19, 2013

 

Doing something to get noticed in marketing is becoming harder, and we're all about stepping outside the box.

At the SXSW festival, a small app developer took this approach: a fake "boot" applied car wheels. In reality, it was a cardboard cutout stuck to the tire, promoting the app called ParkMe, that points you to the parking lots based on your location, and shows the parking lots' costs.

Seems like this guerilla marketing effort is an awesome idea, since it directly relates to what happens when you park where you shouldn't. And it's definitely eye catching, and plays on one of the human emotions: fear. (The fear, inconvenience and cost of having you car screwed with.)

But it also might instill "pissed-off-edness" as well, when stumbling upon this "device" on your car. We'd think there's also be a huge wave of relief as well, so we don't think we'd be upset. We'd just appreciate the creative, and spot-on approach to getting our attention.

As a Columbus web design and marketing firm, we love this type of guerilla marketing. And since we're marketers first, unlike many other Columbus web designers, we've been doing advertising, email and direct mail for a long time, and picking up a few awards for them along the way.

If you'd like to see some of our advertising examples, click here.

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Finding client's isn't always fun...

April 17, 2013

 

How cool would it be for clients to find you instead of you having to find them all them time?

You know how to do that? By being on page 1 of a Google search for your products or services. Just like you found us by searching for "Columbus web designer" or "Columbus web design."

Knowing those keyword phrases are critical, and they're too important to guess at what they might be. We can help find those phrases, as well as know how many searches were done on Google in the past 30 days by folks looking for exactly what you do. Wouldn't that be important information to have? We think so.

Using Google's keyword research tool, we know that 2,900 searches were done on the phrase "Columbus web designer" each month. And 1,900 searches were done on the phrase "Columbus web design."

And that's why we show up on page 1 for the search phrase Columbus web designer. That means we get a few calls a month from someone who found us online. And of course, that makes our sales efforts so much easier.

So would you like to know:

  • what phrases your audience keys into Google when looking for your products or services, and
  • just how many searches were actually made on those phrases every month?

We can help you find that out, and that's the first step to showing up high on a Google search! Any Columbus web designer who knows about search engine optimization should be able to tell you all about this. 

Let us help you, although, when you find how many opportunities you've missed this month, you probably won't be very happy.

We know how to get you to show up high in a Google search. And when folks start calling you, it will make your sales effort SO much more enjoyable!

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