In the ever-changing world of SEO and SEM, here's something to look forward to... or not... it remains to be seen.
We've known for a long time that not everyone gets the same search results delivered to them on a Google search. And here's a simple test to see how it works: you and someone else in your office Google the same phrase and compare results. We've done this several of times, and see we don't have the same listings/same order on page one for the same search at, literally, the same time.
Google's +1 button
Google has stated that their Google+ pages aren't going to get any more weight than other social media signals, but everyone has found that hard to believe. Their +1 button works similar Facebook's to “likes.” The more you get, the more Google sees your content as being relevant.
And there's been this theory going around that if your Google+ page had enough +1s, it could beat out a website with better SEO than yours. (Of course, anything related to Google is a theory since they are notoriously close-mouthed about what signals their algorithms search for.)
When you Google something, and you’re on Google+, you would see
results your friends +1 (liked) show up higher than results that would be
there for someone else NOT on Google+.
Facebook and bing
Bing and Facebook have teamed upon this feature for a long time already.
Both those sites give higher search results based on the things
your friends on Facebook have “liked.” So if you’re seeking Thai restaurants in your city and a Facebook friend of yours “likes” a certain restaurant, that restaurant will likely appear higher in your search engine results than it would in someone else's search results.
They call this their "trusted search."
Now it's getting personal
So these days it is very likely that no two people will have the exact same search results, even if they're searching the same keywords.
In the past couple of years, it's been the accepted belief in the SEO and SEM world that back links are the best way to get folks
your website. The theory is, the more back links you have, the more it means people like your website and content, so the higher your website will appear in the search results.
Some SEO experts ask what will happen
when Google's rankings aren’t just determined by back links. Well, you can hear what Google's world would be like if back links didn't play a huge role in search engine results here, as explained by Matt Cutts, the head of Google's WebSpam team and frequent blogger on all things SEO.
Yet one more reason social media is critical
We know, you've heard it before, search engines are using social signals (ie: the things your friends link to, "Like," and share) as relevant to their search engine rankings.
As a Columbus web design/social media/content marketing firm, we constantly keep on top of these elements for you to keep abreast of the ever-changing world of social media and search engine optimization. And believe us: it's a full time job.