As of this month, Google is taking advertising to a whole new level of annoyance and, in many folks' opinion, ours included: misleading marketing.
What is the new level of annoying marketing?
If you like the "reviews you share or the ads you +1’d... friends, family and others may see your Profile name and photo" next to an ad that makes it seem like your have personally chosen to endorse that product or service. The bitch of it is, you don't ever see it (just your friends and family). So you have no real idea what people see you "endorsing." Perhaps something you casually shared with friends and in reality, might not want your name and photo associated with.
Hard to believe? Read Google's new terms and Conditions here.
And even if it IS something you still might still like, you get no benefit, monetary or otherwise, for promoting whatever product or service in question.
This what Big Data is all about. And it's been happening for a while. You know how you check out a pair of shoes on a website, then move on. And an ad for those same stinkin' shoes follows you around the web? That's "Big Data." It is going to be a new way of life in the world of marketing now.
In this article in the New York Times, entitled "Google to Sell Endorsements" and this article entitled "When Will Enough Google Targeting Be Enough for Customers?", and this article called "Google Moves Into Endorsements."
And turning on "private browsing" won't help (as I thought it would). According to Google, private browsing only "keeps Google Chrome from storing information about the websites
you've visited. The websites you visit may still have records of your
But what WON'T have a record of your browsing? Google Analytics for the sites you've visited. And that's bad for marketers (like us) who can no longer see what words people used to find our website.
And for those folk who DON'T use private browsing... what does that mean for marketers using Google Analytics? Not much, because in September 2013, Google has removed the keywords people used to find your site from your Google Analytics. Why would they do that? Two reasons:
- they want you to sign up for a Google Premier account which will enable you to see those keywords in your Analytics, and
they want you to do more Google AdWords (which is how they make 95% of their money) which also allows you to see the words folks use to find your ads and website.
What does that mean for you, and us? As a Columbus web design that specializes in responsive web design, it makes our SEO work much harder.
But it is still our mission to keep up on all the changes going on with Google and their algorithms because that is still one of the important ways of businesses being found online.
So in 2013 and beyond, it is even more about "Content is King" and creating content that folks want to "Like", link to, share and comment on. More about that in another post.