Email is based on the exact opposite premise of direct mail: with direct mail you can assume the recipient wants it unless they opt out. With email, you have to assume the recipient doesn’t want it, until they opt-in!
Ignoring that simple rule will get you blacklisted in the reputable world of email faster than you [...]

Back in the “olden days” of marketing (the 1990s not the 1890s), it was much easier to reach your audiences than it is today. So the question becomes: is it even possible to efficiently reach everyone you want to? Probably not, unless you’ve got an enormous budget. So what’s the alternative? To “cherry pick” the [...]

I believe human creativity is a much bigger factor in how well things are done vs. technology.
For example, it’s understood that fixing global warming can’t be done by technology… it’s gonna take humans to make the difference, or use technology in a creative way.

Another example: give a website project (ad, email campaign, etc.) to 10 [...]

We believe in the 5-second rule.
No, not the food on the floor, but the fact you only have 5 seconds you have to get someone’s attention. If you don’t get it in that time, you won’t get it at all. That’s why we craft marketing campaigns that get noticed: in 5 seconds or less.
If your [...]

When you’re working with email marketing, you can send your communications 2,000 miles in no time. However keep in mind, the most important part of the trip is the last 20 inches of that journey. That’s the distance between the monitor… and the mind of your prospect.

The “problem” with email marketing
Unfortunately, email marketing is [...]