We believe in the 5-second rule.
No, not the food on the floor, but the fact you only have 5 seconds you have to get someone’s attention. If you don’t get it in that time, you won’t get it at all. That’s why we craft marketing campaigns that get noticed: in 5 seconds or less.
If your [...]

Why? Because you can hardly get by one day without some kind of rationalization.
It’s proven that people decide by emotion, then rationalize to justify whatever they feel strongly about buying (which is why so many people drive BMWs and Mercedes instead of Hondas).
It’s the same process people go through in any buying situation: people feel [...]

When you’re working with email marketing, you can send your communications 2,000 miles in no time. However keep in mind, the most important part of the trip is the last 20 inches of that journey. That’s the distance between the monitor… and the mind of your prospect.

The “problem” with email marketing
Unfortunately, email marketing is [...]

There’s been lots of talk about streetcars in Columbus. This is a case where the romanticism of streetcars isn’t so practical in today’s world.
I read a letter in The Dispatch from someone who was around when the last streetcars were in town, and he rattled off all kinds of practical problems for electric streetcars today’s [...]