Archive for November, 2008

E-conomics, Freakonomics, and now Emotion-omics

If you’ve never read Steve Levitt and Stephen Dubner’s Freakonomics book, it’s really interesting.
It explains what school teachers and Sumo wrestlers have in common, and how the KKK and Realtors have both been “undone” by the same forces.
Now, a new book by author Dan Hill called Emotionomics explains how we make decisions. He says only [...]

Monday, November 17th, 2008

Good ol’ humans, not technology, make marketing better.

I believe human creativity is a much bigger factor in how well things are done vs. technology.
For example, it’s understood that fixing global warming can’t be done by technology… it’s gonna take humans to make the difference, or use technology in a creative way.

Another example: give a website project (ad, email campaign, etc.) to 10 [...]

Monday, November 17th, 2008