Archive for December, 2008

Global warming: solved?!

“Every brilliant innovation in the history of technology looked a little looney when first proposed.” says Kenneth Caldeira, climatologist at Carnegie Institution of Global Ecology at Stanford University.
After running complex computer models, Caldeira, and much of the climate-focused scientific community seems to be intrigued by Ron Ace’s proposal for how to cool the planet. Ace, [...]

Tuesday, December 30th, 2008

Will marketing as we know it become obsolete?

When I read that headline, it got my attention!
Laura Ramos from Forrester Research wrote on her blog, (read it <here>) something interesting. Her simple observation was: Buyers are more likely to use information from friends and associates than from marketing messages and sales people. While she focuses on those marketing high technology products and services, [...]

Monday, December 15th, 2008