Had an idea for a series of adult diaper web banners
The other day we were talking about silly ads, and we gave ourselves the challenge of what we would do if were asked to market adult diapers. How would one overcome the trauma of having to wear them? (Not that we’re there yet ourselves, mind you.. of course not… no way!!!) But we wondered: was it possible to make the indignation of needing adult diapers go away? And was there a way to make them even appear, if not “cool,” then at least not make one feel like the old fart you are?
So this was our shot at that challenge. Let us know what you think. (Of course, because it’s the holidays we thought of Santa, but we could easily come up with another option to replace him.)
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