Remember: what you make is not what you sell
We never cease to be amazed at the wierd/bad advertising being done, even by major companies.
Take, for example, this ad by Micheloeb. Not sure if you’ve ever known anyone who has ever said “Y’know, this gravity thing just isn’t working for me. I really wish someone made a bottle that poured my beer more smoothly/faster/better.” (By the way, if you DO know someone who said that, please pass their name along to us: we’d love to talk with them!)
Anyway, there are companies (for example: this little brewery called Cary Hills) that do create ads that hit their target audience spot on. Because some guys do drink to get buzzed, their ad hits that hot button.
Granted, Micheloeb tried to throw in a benefit (Pours easy for a smooth taste) but that’s so lame. So as a reminder for the new year: don’t be afraid to take chances with your marketing, because that’s what will make you stand out! Happy New Year!
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May 20th, 2010 at 1:01 am
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