Unless you’ve been living under a rock (which, by the way, is a very environmentally-friendly thing to do!), you may have noticed your target markets have been changing: from people concentrating on material stuff, to humans concerned about the world around them.

True, every prospect still wants to know “what’s in it for me?” but there’s another element at work now. Your audience(s) now have a raised environmental consciousness. A new sensitivity about how they live and how that affects the world around them. And as part of the awareness, they’re also looking for companies they work with to share that same focus.

Companies now have two bottom lines.

If you haven’t started already, you’ll find your company will be responsible for two bottom lines: one for profit, and one for its contribution to making their customer’s corner of the world a little bit better. But keep in mind you can’t change the world yourself, so teaming up with other organizations who have the same goals, often makes a world of sense. And ultimately, one bottom line will enhance the other.

Good luck with your green efforts in 2010. You can read an interesting blog on Marketing: Green here. And to see what we’re doing with marketing to environmentally-conscious companies, check out Lime Marketing.

Recent Entries

• Lookee here! I get to be a speaker on a panel
• the bad side of bottled water
• You ever get embarrassed for an entire city?
• Unfortunate fortune cookie ads
• Unusual billboards in Albuquerque
• There’s no getting away from advertising!
• Environmentalism: the new core American value.
• Finally! Cool mass transit somewhere in the US!
• Remember: what you make is not what you sell
• Yellow pages: 1. Trees: – 19,000,000

This entry was posted on Friday, February 12th, 2010 at 11:48 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.