How can you make wearing adult diapers a little less embarrassing?

  • ad for Depend adult diaper showing racecar driver on the track
  • ad for Depend adult diaper showing people trekking snow covered mountain
  • ad for Depend adult diaper showing astronaut in space
  • ad for Depend adult diaper showing Santa Clause
Ad series for Depend Adult Diapers

Category: Advertising

Industry: Other

Client: Depend Adult Diapers
Project Description

Just how can you make wearing adult diapers just a little less embarrassing?

Well, by showing other folks, who are much cooler than you, who wear them. When you realize professional race car drivers, mountain climbers, and astronauts wear them, all of a sudden it doesn't seem quite so bad.

Granted, the reason "civilians" have to wear adult diapers are different than why professionals wear them. But every little bit helps make it less embarrassing when you know " the cool kids" (even if they are adults) are sporting them.