Woman on mobile phone seeing facebook marketing

Marketing on Facebook: Pros and Cons is a guest blog by Eilla Watson.

In 2022 Facebook is within range of reaching 2 billion daily users. That's huge considering how much potential the platform has for businesses and marketers alike. While it's certainly a great place to promote your business, it's not for everyone. But it's definitely worth taking a look at the pros and cons of the platform before deciding whether or marketing on Facebook is right for your company.

Pros of Marketing on Facebook:

Large Target Market Potential

As stated, the target market on Facebook is huge. In fact, there may be the no  social media community that comes close. Most corporations choose to use Facebook as their main social media presence for that very reason.

Fantastic Concentrated on Opportunities

If you decide to use Facebook ads, you'll be impressed by how easy it is to reach your target audience.

Because of all the information Facebook collects from its users, you can target  specific age groups and genders. In addition you can also target people in certain professions, people who like certain television shows, and even people who recently bought a house in Nebraska.

No other social community comes close to this type of targeted marketing.

You Can Communicate Without Delay with Your Customers

Not every customer wants to visit a company blog or sign up for a company newsletter to receive updates and offers. Many would rather see those things by signing up on social media instead.

Not only can you directly reach out to those who are interested in your products or services, but you can also engage in conversation with them and find out what they like or don't like about your product or service. You can reply to your customer's feedback quickly, in an effort to assist give a boost to your brand, product, service or to construct authority.

showing how marketing on Facebook engages people

Cons of Marketing on Facebook:

Pay to Play

While Facebook has been a super location to benefit natural interest, it's miles ahead now because of it's pay-to-play structure. The high demand for ad space on the site, and the fact that users are fed up with the number of businesses on the site, have led to a decline in organic reach.

For this reason, companies who need to be in front of a targeted audience have no problem paying for ads that are tailor-made and targeted to their prospects and audiences.

It's Easy for Your customers to take over your facebook page

Every business deals with some disgruntled customers from time to time, but one of the main problems with Facebook is how quickly they can take over your page. It can be difficult to monitor and maintain your page's reputation - from people posting negative reviews while engaging their friends, to negative comments on any of your posts.

Even a few big agencies like Clockwork Digital Agency have determined to delete their presence on the web web page after experiencing this firsthand. Sometimes it`s simply now no longer worth the time and attention it takes to keep up with your Facebook page.

It Takes Commitment

Finally, it is crucial to recognize that your Facebook page calls for a serious commitment. That may be fine for large companies that can employ a social media manager, but small businesses may not have the time or energy to keep their pages updated and interact with the customers as regularly as you should. 

If you don't have the time to keep your page updated, it's better to use other networks for now.

Facebook may be an outstanding advertising and marketing tool, however, as with all enterprise decisions, it`s constantly smart to weigh the pros and cons before leaping into it.

You can email Eilla Watson here.