the brand marketing process using chess pieces

If you are seeking to grow your business to be a larger entity, you'll need to have more than just a great idea. You need to reach out beyond your loyal, regular customers. While a great product is good, it is useless if people don't know about it, hence the reason for brand marketing.

Marketing is continually changing. Initially, it was all about an ad in the newspaper, a TV or a radio commercial; all of these being offline channels. Today, if you are seeking to be productive in the business world, you need to have an online platform. Below are some useful marketing strategies that you might want to consider adopting:

Brand strategy

If you hope to be effective in marketing, you need to have an identifiable brand, and this goes beyond logos and websites. Your brand should be seen in all aspects of your company, right from picking a call of a potential client to the closing of a profitable deal. Your brand should be in all your business operations up until the customer experience.


Your company's goal should go beyond making a profit. It needs to be felt in the employees by changing their lives for the better and also touching the lives of its customers in a big way; beyond selling a great service or product. This can be achieved by just a slightly differentiated service and this could be all that is needed to set you apart from the rest of the market.


The business environment keeps on changing; so should your brand marketing. You should be able to respond to the changes in the market to ensure that you remain relevant. You need to always remain relevant to the changing needs of your audience. You, however, need to ensure that you maintain consistency.


One of the most important things that ensure that an audience remains loyal to your business is your ability to remain consistent. Consistency should not be confused with inflexibility. Consistency is the ability to maintain the same services standards even with the changing business operations.


You might have the best product with a great message and still have no clients. The main reason behind this is lack of audience engagement. In business, you cannot exist without constantly engaging your clients to understand their needs. Engagements will enable you to know what you need to improve and what needs to change. It will also inform you of the changing customer needs and tastes.

5 Modern Marketing Strategies

  1. Lead magnet and Content Marketing
    Lead magnet includes ebooks, FAQs, and surveys, they involve creating not only a solution but the only solution for your audience problems. You easily get to trade an audience contact info by providing them with valuable info.
  2. Email marketing
    An old-fashioned yet still a very powerful tool in communication and client conversion. Automating emails that will custom-make relevant information for your different classes of the audience and potential clients is a sure way of marketing. Hubspot reports that a dollar spent on email marketing has the ability of creating $38 which translates to a 3800% return on investment!
  3. Social media
    Social media offers one of the cheapest yet effective ways of reaching a new target market. The most important thing to understand is the audience's social media preference platforms to ensure that you maximize your reach. It not only offers you an amazing opportunity for sale, but it also provides a great platform for engagements.
  4. Video marketing
    This is another effective tool that is sadly not being well utilized as much as it should. YouTube, for instance, is the number most popular website and search engine, second to Google. Put up videos and this can set you apart from the competition.
  5. Influencer Marketing
    The word of mouth has been one of the best ways for a business to capture a new market. Today, influencer marketing has supercharged the word of mouth whereby brands are partnering with influencers to take their businesses to the next level. When looking for influencers, ensure to get those with whom ideals you share to make your message more credible and influential.

Final Thoughts on Brand Marketing

When creating and implementing brand marketing strategies, always have your audience in mind no matter the approach you decide to take. Ensure you test and retest every strategy before releasing it on your audience. Your business vision and mission should be aligned with the needs of your audience.

Perfecting the Art with a Degree

Perfecting the art of business strategy is crucial to the success of your business. Grow your understanding of these concepts through a marketing degree program at PGS. This will help you add value to your organization and meet your goals.

Anna_Kucirkova_brand_management_writerThis guest blog was written by Anna Kucirkova, who has been working as a copywriter for over 4 years. She speaks 3 languages (English, German and Czech), loves traveling and has a passion for kids and writing. While she has been to many places in Europe and South East Asia, she still wants to explore the rest of the world." See Anna's work here.