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What’s happening in the world of design, technology and other cool stuff
  • screenshot of an h1 for SEO

    WTF is an H1 for SEO?

    Let's start with the question: how important is an H1 for SEO? The answer is: pretty important. But first, here's a quick explanation of what an H1 (also called an "H1 tag") is: it's the designation for a headline (the "H") that's the most important one (hence, the "1") for SEO purposes. While there are H1s, H2s, all the way through H6s, the H1 tag is what Google gives the most weight to when det...

  • womans hand on computer mouse

    Do people stay on your website as long you want them to?

    "Average session duration" is the official term for how long someone stays on your website. It's also an important Google metric, the reason being: if people spend time on your site (yes, Google knows everything), it must have good information, so it must be worthy of ranking well. So just how much time do people spend on your site? You'd have to look at your Google Analytics to see that. But to...

  • stiltwalker_showing_who_can_be_reached_with_Google_ads

    Google Ads 101

    With Google Ads, you can literally reach any audience, no matter how small, even ballerina stilt walkers. As a web design company, we understand running Google Ads is a complex world unto itself, and one you shouldn't manage yourself without an extensive background in, and understanding of, how their algorithms work. Having some experience with Google Ads, we've opted to use an outside specialist...