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  • twin men wearing branding and marketing tshirts

    Branding vs. Marketing: What's the Difference?

    Clients come to us every day to work on their branding or marketing, and a lot of them think these two are interchangeable, they aren’t. But, they're not alone. A lot of businesses, mostly small, new ones, don’t understand the difference between branding and marketing, which are two very different strategies with distinct objectives. While the two have a connection, there are a few key differences...

  • graphic for 5 ways to kickstart your blog

    5 Effective Ways to Kickstart Your Blog in 2019

    The midpoint of 2019 is now upon us, so that means it's now time to reflect on your core marketing strategies, make adaptations, or eliminate them altogether. One of the most important aspects of any marketing strategy is content. That means a successful blog can effectively increase your conversions, refine leads, and improve your online presence through search engine optimization (SEO). So know...

  • the brand marketing process using chess pieces

    The Art of Brand Marketing

    If you are seeking to grow your business to be a larger entity, you'll need to have more than just a great idea. You need to reach out beyond your loyal, regular customers. While a great product is good, it is useless if people don't know about it, hence the reason for brand marketing. Marketing is continually changing. Initially, it was all about an ad in the newspaper, a TV or a radio commercia...