Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • bridge under construction depicting broken links

    Fix your website's broken links now

    Here's why fixing broken links in your website is important, and what happened when we didn't follow our own advice. (You know the old Cobbler's children story...) A story about the importance of fixing old, or broken, links. We built a website for the National Wendy's Franchise Association a few years ago. The domain name was www.OFFAVoice.com (OFFA stood for the "Old-Fashioned Franchise Associ...

  • high tech typewriter writing for the web

    11 helpful tips when writing for the web

    When we tell clients  writing for a website is a lot different than writing for print, we can tell, at first, they're not convinced. But once we start telling them what's involved, they understand. Below are the items we point out that relate to writing and good SEO. Look them over, then decide if you have the time, or inclination, to be writing content for your own website. However, no matter w...

  • Structured Data Screenshot

    Structured Data

    What in the world is Structured Data, and why do you need it? The Quick & Simple: Structured Data is a way to communicate what your website or webpage is all about to Google (or any other search engine) in a more structured and direct way than just the content on the site. Google does its best to try an understand what your website is all about, and what your content is trying to say. But...