Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • Dog wearing food rescue columbus t-shirt

    What we're doing with Food Rescue US/Columbus

    Paxil, the home (and office) dog, sporting a Food Rescue Columbus t-shirt during one of the weekly events. Every week, for 2-3 days  a week, we've been volunteering for an organization called Food Rescue Columbus. Since the summer of 2019, we've been helping them take food that would ordinarily be thrown away, find its way to food pantries throughout Columbus. We, along with many other intrepid s...

  • unsubscribe graphic scissors cutting word in half

    Did your client really unsubscribe from your e-newsletter? Or was it algorithms?

    What happens when you see a important client unsubscribe from your e-newsletter? You think: that's not right. You're sure they wouldn't do that, but looking at your reports it sure seems like they just did. Well, maybe they really didn't. We all think our email newsletters or e-blasts are awesome and have valuable information our clients and prospects would benefit from. And when a regular custom...

  • graphic showing a sense of urgency

    Add a sense of urgency to your marketing

    A sense of urgency can help your prospects move more quickly. In the new Hulu show "Only Murders in the Building,"  Martin Short is trying to raise $32,000 for the podcast he's creating with Steve Martin and Selenia Gomez. He asks Nathan Lane's character to invest $32,000 and gets turned down. When Nathan Lane comes back to express interest, the price has gone up to $35,000. Martin Short explains...