Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • Columbus web design firm showing muliple people on computer

    Who should write your news blogs in your company?

    Since late 2015, Google has been putting increased importance on the quality, authoritativeness and trustworthiness of content on websites and blog posts. (Not that it hasn't been one of the cornerstones of their algorithms for years.) How do Google's algorithms know what's quality, authoritative and trustworthy content? Artificial intelligence built into their algorithms, based on real people, do...

  • Columbus web design shows how you get what you pay for

    When do you get what you pay for?

    Anyone who has taken the inexpensive route for something important, knows from experience, you get what you pay for. It's true with anything: from haircuts to plastic surgery to home building to website design. Not that we suggest anyone go the cheap route for plastic surgery, but  believe it or not, Google shows that over 10,000 people do searches for "free plastic surgery" every year. (880 sear...

  • the band america's first album cover explained by columbus web design firm as it relates to semantic search

    America the band, and how they relate to semantic search

    We saw the band "America" a little while ago. At the end of the show they said, "Find us online, but don't search the word 'America.' You won't find us that way because the country has been around longer  than we have." While the band has been around for 45 years  ("A Horse with No Name" came out in 1972), officially, 1776 was when this country was first labeled the "United States of America." (...

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