Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • keyword research helping a woman searching on her cell phone

    The importance of keyword research now, and in the future.

    Keyword research is one of the cornerstones of developing a website. Everyone knows (or should know) you need to use the right keywords before you start to write, or design, a website: Before you write, so you know what phrases to incorporate into your content, and Before you design, so you can work your main keyword into your homepage (as an "H1 tag" headline), Page Title and Meta Description....

  • twin men wearing branding and marketing tshirts

    Branding vs. Marketing: What's the Difference?

    Clients come to us every day to work on their branding or marketing, and a lot of them think these two are interchangeable, they aren’t. But, they're not alone. A lot of businesses, mostly small, new ones, don’t understand the difference between branding and marketing, which are two very different strategies with distinct objectives. While the two have a connection, there are a few key differences...

  • graphic for 5 ways to kickstart your blog

    5 Effective Ways to Kickstart Your Blog in 2019

    The midpoint of 2019 is now upon us, so that means it's now time to reflect on your core marketing strategies, make adaptations, or eliminate them altogether. One of the most important aspects of any marketing strategy is content. That means a successful blog can effectively increase your conversions, refine leads, and improve your online presence through search engine optimization (SEO). So know...